These are our principles, today stronger than ever. If you are looking for a bank that focuses its every action on the common good, you are in the right place: discover our commitment to supporting people, businesses, local areas and new generations.
Our mission: a more just and supportive society
We want to make a real contribution to the economic, social and cultural development of local communities. And we have put it in writing.
People, families and businesses
Whether you are seeking solutions for personal financial wellbeing or for the success of your business, we work together with our customers to help them achieve their goals and promote the development of their local communities.
From savings to credit, we put the financial wellbeing of our customers first, ensuring stable support and a reliable presence in their daily lives. We stand alongside our communities for the development of the local economy: from liquidity management to credit lines, we support their development and growth to help them thrive in an increasingly competitive world and contribute to the wellbeing of the communities where we operate.
Reliable
We have an answer for every need. Our local banks can meet all the typical needs that every person or company encounters over their lifetime.
Close by
We are where our customers are. We have a stronger local presence than other banking groups, even in small towns, as a demonstration of the closeness we want to ensure each of our customers.
Inclusive
We believe in a more inclusive and financially aware society and are working towards financial education that is accessible to all. This is why we carry out awareness activities to promote, for example, better knowledge of payment systems and financial transactions, and why we encourage the responsible management of personal, family and business budgets, raising awareness of investment, protection and social security instruments.
Responsible credit and finance
The Group’s responsible credit policy concretely translates into an offer of financial advisory services and debt relief programs, aimed at reducing consumers’ risk of over-indebtedness and at improving long-term financial health. We promote the awareness of financial issues, with a focus on financial education in order to improve people’s understanding of payment systems, financial transactions and means of wealth transfer. We also encourage the responsible management of personal and family budgets and promote better knowledge of investment, protection and pension instruments.
Thanks to the bank branches well rooted in different areas, the Group has a widespread presence throughout Italy, thus ensuring the close relationship with members and customers that is a distinctive and identifying trait of community banks.
The number of branches, equal to 1,475 at 31 December 2022, has only been reduced slightly compared to the rest of the banking system, characterised by significant streamlining of the distribution network.
Number of branches per inhabitant by Municipality1
11Source: Bank of Italy.
Local presences
We are deeply rooted in the communities we serve and want to see them grow and thrive, contributing to local development projects and reinvesting part of the profits we generate each year. By locally supporting everything from new businesses to cultural and sports initiatives, we are proud to make a difference in our communities.
We have a profound, lasting and natural connection with the regions where we operate. Our banks, born and raised in these communities, are the children, the expression of the very people who live there, which means we are committed to the economic, social and cultural development of the same.
Real support for local wellbeing
Profits and financing remain in the area, actively contributing to the promotion of the real economy and the wellbeing of locals.
New generations
We look to the future to help new generations build a better world. We are here to offer financial solutions, but not only: our real objective is to create wellbeing to pass on to the next generation, following a sustainable path.
By law we reinvest 70% of our profits in the company each year, building on the assets that belong to our own community. A wealth that will be passed down from generation to generation, guaranteeing a solid future.
Responsible finance
As part of our business, we have progressively increased our commitment and sought to improve our customers’ awareness in relation to our social and environmental products and services, since we know what a positive impact they can have on sustainable development.
Sustainability is at the heart of our initiatives, as we recognise that the wellbeing of future generations is closely linked to our current actions and the health of our planet. Since 2018, we have formalised this commitment in the Consolidated Non-Financial Report, a document that goes beyond simple data collection and provides concrete evidence of our desire to have a positive impact on the communities and the environment in which we operate.
Discover the common good we achieved in 2022
Guided by the cooperative values that set us apart and aware of the importance of pursuing sustainable development, we are dedicated to promoting the transition to economic, social and environmental sustainability in all the local communities and areas where we operate.